Unearthing the Full Version of the 9/11 Commercial, Aired Only Once

The anniversary of 9/11 is a day that never fails to bring a surge of emotions. It weighs heavily on our hearts and serves as a reminder of the profound loss we experienced all those years ago. During this time, our minds often revisit the poignant advertisement that was aired just once, but left a lasting impact on all who saw it.

In this Budweiser commercial, the iconic Clydesdales take center stage, paying tribute to the lives lost on that fateful day. The ad begins with a powerful scene of the majestic horses galloping through a field, adorned in their equipment and ready for their solemn duty. With grace and strength, they pull a wagon away from a barn, embarking on a journey through a snowy countryside road.

As they make their way, onlookers stand in awe, their eyes fixed on the awe-inspiring sight of these magnificent creatures. The scene transitions to a bustling cityscape as the horses make their way across the Brooklyn Bridge, entering the city that still bears the scars of that tragic day. The skyline looms in the distance, a testament to resilience and hope.

With meticulous attention to detail, the commercial captures the raw emotions of the moment. A close-up of one of the Clydesdales’ faces allows us to see the intensity in their eyes, reflecting the weight of the occasion. And then, in a breathtaking moment, the camera pans to reveal the Statue of Liberty standing tall and proud.

As the music swells, these noble horses, representing strength and unity, bow before the iconic landmark. It is a gesture that speaks volumes, leaving the viewers deeply moved and touched by the symbolism. Even though this commercial aired during Super Bowl XXXVI on February 3, 2002, its impact remains etched in our memories, resurfacing annually on this solemn anniversary.

This powerful advertisement serves as a reminder of the resilience of our nation. It pays homage to those we lost while showcasing the strength that binds us together. As we reflect on this day, let us remember the profound message conveyed by those majestic Clydesdales and their journey through a world forever changed.


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