The Super Bowl brought us a memorable commercial from Ram Trucks, drawing inspiration from Paul Harvey’s famous 1978 speech titled, “So God Made a Farmer.” This advertisement beautifully connects the enduring strength of farmers with the resilient spirit of the Ram brand. With its creative approach, the commercial deeply engaged viewers in a touching tribute to country life, combining Harvey’s powerful narration with heartfelt and moving photography.
The storytelling through visuals captured genuine moments including farmers working hard in the fields, braving tough weather conditions, and enjoying meaningful, quiet times with their families. Each image depicted a true sense of authenticity and reflected the inner strength and faith that drive America’s farmers. Alongside these scenes, Ram trucks were seamlessly integrated, portrayed as vital elements of this devoted and hardworking lifestyle.
Paul Harvey’s speech lifted the role of farmers to a near-spiritual level, portraying them as individuals of incredible strength and gentle wisdom. His moving delivery of words like, “I need somebody who can shape an ax handle from a persimmon sprout, shoe a horse with a hunk of car tire, who can make harness out of haywire, feed sacks, and shoe scraps, and…who, planting time and harvest season, will finish his forty-hour week by Tuesday noon, then, pain’n from tractor back, will put in another seventy-two hours,” resonated deeply with millions, building a bridge between people living in cities and those in rural areas.
This advertisement struck a chord with many, serving as a profound reminder of the hard work and enduring values that are the cornerstone of our nation. By aligning its trucks with these deeply rooted principles, Ram positioned its brand as more than just an ordinary vehicle. Their trucks became symbols of perseverance, tradition, and unwavering integrity.
The tribute continues to receive praise as one of the most touching and effective Super Bowl commercials, leaving a lasting impression on its audience and reinforcing the deep-seated links between faith, family, and the farming way of life.
Watch the video here:
